Today is our last day of our Social Media series this month. I am so glad that you all enjoyed it as much as I did. Now, you also know some of my friends on Facebook.
Dorien and I have something special in common and that is that both of us are Dutch; we come from the same country: The Netherlands. And although we have never seen each other, there is that one thing that makes it a little special, no maybe 2 things: both of us are Dutch and both of us love Social Media.
I know that you will enjoy her post as much as I do, maybe especially because of all the insights she gives on how to do certain things on Facebook. Enjoy her post and please leave her a comment.
Here is Dorien!
Your Facebook Family Tree: Trim It With Love
by Dorien van Dam
Remember when you first made your Facebook profile? Whether it was yesterday, months or years ago… Facebook ‘knows who you know’ and you probably gathered your first few family members and close friends and ‘friended’ about 50-60 people within a week. I venture to guess your Facebook family tree quickly branched out when old high school friends found you, present and past colleagues sent friend-requests and your child’s teacher or your neighbor’s son asked as well. Sounds about right? Maybe you made a business page since it is the only way to conduct business on Facebook. You got fans. With that, I dare to wager, came the friend-requests of people who really weren’t your friend. Business associates, fellow bloggers, other page owners and just plain strangers, all wanting to ‘friend’ you. Feeling it? Now how do you keep track of the friendships, make sure you see the important updates of your loved ones and don’t miss anything you value on Facebook? Here are some ideas and Facebook features to do all that AND keep your Facebook family tree healthy, trimmed and neat so you are in control.
USE YOUR LISTS For personal profile/friends only
Use the initial ‘Lists’ Facebook set up for you, and put people in the appropriate lists. They are:
* ‘Your Town’ Area
* Close Friends
* Friends of ‘Your Business Fan Page’
Create new lists
* Sports Friends
* PTA moms
* Friends in Europe
Each list you add to your profile creates a new ‘filtered news feed’ meaning only the status updates/posts of those personal profiles on that list are seen in that filtered feed.
CREATE INTEREST LISTS
Add both personal profile/friends AND Facebook Pages to these interest lists.
* Social Media Managers and their Pages
* Local Pages and Page owners
* Experts in your field
* Authors Pages
* Entertainment in Your Town
* Fellow Bloggers and their Pages
Each list and interest list you add to your profile creates a new ‘filtered news feed’ meaning only the status updates/posts of those personal profiles or pages on that list are seen in that filtered feed.
Groups on Facebook are a great way to solidify new friendships or to share sensitive content.
* Secret groups are great for MasterMind-type groups, family groups or support groups. No one can see who’s in them or what is talked about. They are by invite only and do not show up in Facebook searches.
* Closed groups are great for like-minded business owners, networking groups, PTA’s, camps, sports teams, fraternities and sororities, book clubs etc. They do show up in Facebook searches and everyone can see the members, but no one outside the group can see the posts. Admission is by approval of the admin to the group.
* Open groups are good for large brands, fundraising campaigns and interests like ‘reading’, ‘writing’, ‘surfing’ etc. Everyone can join, everyone can see the posts.
How will this help you ‘trim’ your Facebook family tree? When you want to interact with a person about their business or a mutual interest, but you have nothing else in common, groups are an ideal meeting place. Being in a group with a business associate gives you access to them and lets you tag that person in a group, but it protects your personal newsfeed from their updates. If you feel inclined, you can ‘friend’ later. It’s almost like trying out a friendship first, to see if it is a good fit!
This option is great for friends and family you love, but whose continues and annoying updates or game requests you despise! Hide all but their ‘most important’ posts and you are both happy. Your online relationship continues without hurt feeling and you both win. (And they will NEVER know you hid their annoying statuses )
I am sure you’ve accepted friend-requests from those known to you or not, to only regret it right away: You are inundated with messages about events you never want to go to, receive coupons for items you will never purchase or find game requests notifications each time you log on. Only one way to deal with them: un-friend them NOW! Do not react to them, or send them message to ‘please stop’. You are one of many Facebook friends; spammers play the ‘number’ game. They probably care very little about you and what you want. They want to sell you something or promote themselves.
UNFRIEND THOSE WHO ARE NOT WORTHY
You must know whom I am referring to: People who continually bash others, people who are very negative, people who are extremely controversial and post inappropriate stuff. There is nothing left but to un-friend those people along with the spammers. And guess what; unless they go looking, they will not even notice you ‘left’ the conversation! No notice will go out that you un-friended them.
I love my Facebook family!
Facebook is a great platform to connect on. I personally use B2C and B2B marketing and I have met some great people on Facebook I am proud to call my friends! Taking the time to ‘trim your tree’ every once in a while will enhance your productivity: It will create more time for those who are a positive influence, those who share your vision and those who with amazing content. Will you take the time this week to trim yours? Leave a comment and let me know when you do!
Dorien Morin-van Dam is the face behind the orange glasses! Proud to be Dutch, Dorien wears orange glasses in real life, too!
As the social media manager of my own company, I find myself frequently talking and walking business owners and friends alike through the initial steps of social media set up and management. Explaining and helping them understand this is important. Even though they might delegate some or all of their social media to a social media management company, it is crucial for them to understand how the different platforms work before they engage in social media marketing.